Kuota
My Role
Founder and Product Designer
Scope
Timeline
Dec 2025 – Present
Kuota is a self-initiated iOS expense tracking app designed to help people stay aware of their spending without rigid budgets, guilt, or constant recalculation.
Most expense apps assume a fixed budget and perfect consistency. Kuota is built around the reality that spending habits fluctuate and that staying engaged matters more than staying exact.
Kuota v1 is currently live on the App Store.
Why I built Kuota
I originally built Kuota as a personal tool. I wanted a way to track my spending that felt adaptive and supportive, especially during a period of uncertainty, when getting my finances in order felt necessary, even if my spending wasn’t perfectly consistent.
It also grew out of my early use of existing expense tracking apps, where routine expenses had to be manually re-entered every day, turning logging into a chore. Interfaces often felt noisy, and budgeting required constant re-adjustment. To stay within set budgets, larger or irregular expenses had to be split across categories or months, which made tracking feel tedious and rigid.
With Kuota, I set out to design an expense tracking tool that adapts to real spending patterns, learning from familiarity and accommodating unpredictability while supporting steady progress over time.
Designing for real-life spending
Logging an expense is intentionally fast, reducing cognitive load and making repeat use more likely.
The home screen is a monthly view designed like a diary to encourage users to continue logging even if they miss days.
A high-level view of spending across months, designed to surface patterns without overwhelming detail.
The app avoids hard limits and alerts, using visual cues and summaries to help users reflect on their spending.
What-if scenarios help users to test future expenses without committing or reworking their budgets.
What's next
Kuota is designed as a long-term product, shaped around a new generation of users who value awareness, flexibility, and a more human relationship with money. Because real-life spending is unpredictable, the product is built to adapt to changing circumstances while still helping users stay on track over time.
I share ongoing updates through the app, this site, and on platforms like LinkedIn and Instagram as Kuota continues to evolve. Be sure to follow to stay tuned.
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